Wakefly Blog
Artificial Intelligence: More than Robots
The term “robot” is not a synonym for Artificial Intelligence (AI), even though it is sometimes used in that way. A robot is a container for AI, [...]
Where Does my Content Belong in the Marketing Stack?
With software makers like Sitecore, Adobe and Acquia adding marketing automation features to their web content management software, the line between [...]
Components of the Martech Stack, a Glossary
Marketing has become a technical endeavor. While the theory and methodology still relies heavily on invoking and responding to human behavior, the [...]
5 Ways to Take your Website from Static to Ecstatic
It’s common practice for businesses to have a corporate website. So how do you make yours stand out? You want to elevate your digital presence so [...]
GDPR Implementation - What We've Seen So Far
The EU’s General Data Protection Regulation has been in effect since May of this year. Leading up to its enforcement date, there was a lot of [...]
Gmail Productivity Tips, the New UI and Beyond
There are basically two types of people: people who use Gmail, and people who do not. I know what you’re thinking: “That wasn’t a very funny [...]
Kentico 12’s MVC Update: What Does It Mean?
If you’re an existing Kentico customer, you know that a new version is typically released each fall. This year, it’s version 12, and Kentico has been [...]
Benchmark Report: Website Users by Acquisition Channel
Clients ask us all the time how they are doing when compared to everyone else. While I don’t think you can always compare yourself to others, it is [...]
4 Benefits of Using a Content Management System (CMS)
Not too long ago, adding, updating and managing a website’s content was a tedious and technical process. Modern Content Management Systems (CMS) are [...]
Using Personas and Buyer Journeys to Improve Website Lead Generation
There are a lot of things outside of your control that can contribute to your website’s lack of success in generating leads, such as what your [...]
Omnichannel vs Multi Channel Marketing: What's the Difference?
Omnichannel Marketing is not just another meaningless buzzword. When the customer journey can begin or end at any moment, on any channel or mobile [...]
Let's Encrypt: Should You Stop Paying for SSL Certificates?
Anyone involved in websites or web marketing is likely aware by now that SSL is no longer an option. Long ago, “https://” was seen only on finance [...]