Wakefly Blog
5 Ways to Use Web Personalization to Improve Customer Experience
The term “customer experience” has become a bit of a marketing buzzword. However, unlike a lot of the jargon that you might come across in the realm [...]
Usability Testing Doesn’t Need to Be Complicated: Part 1 – The Setup
What is usability testing? It’s a way to see how intuitive your website is to use by testing it with real users. It’s a testing method that measures [...]
How to Measure the Success of your Agency Partnership
What does success look like? It seems like a simple question to ask. However, often times a successful agency partnership goes beyond positive Key [...]
Anatomy of a CMS Upgrade - Kentico
When a new version of a CMS arrives, it likely brings many benefits (like new features, bug fixes, and performance improvements). But what does it [...]
Top 10 Reasons to Redesign Your Website
To redesign or not to redesign - that is the question.How do you know when the time is right to make the investment in your business to redesign your [...]
Why Should You Work with a Digital Marketing Agency?
The Digital Marketing Agency Trust FallSooner or later every company will ask themselves the question: can we do it ourselves? Do we need to hire [...]
CMS and Marketing Automation: All in One or Best of Breed?
Most digital marketers use CMS and marketing automation tools on a daily basis. Increasingly, these features are being combined into one platform, [...]
6 Times Your Digital Marketing Account Manager Can Be Your Best Friend
OK. Let’s get this out of the way early.I am a Digital Marketing Account Manager. And yes, I am on the sales team. Technically.While being a member [...]
Goal Value: The Most Underloved Metric in Google Analytics
There are many KPIs and metrics available that people use to measure digital marketing success. I consider many of them to be useless in determining [...]
Four Ways to Get the Most Out of Your Agency Partnership
The most successful clients are proactively looking for ways to enable their agency partners to be more efficient and effective. At the end of the [...]
Did You Know? Marketing Strategy Should Be Supported by Site Architecture
Have you recently been reading about how holistic digital marketing is the best approach? One of the most overlooked ways to focus your digital [...]
Making Your B2B Sales Funnel More Effective
The world of digital marketing is ever changing, if your company does not evolve with it, you will be left scratching your head when your results do [...]