Wakefly Blog
The Causes and Effects of an Google Ads Appeal
Recently, we had a client who was dealing with a serious accusation from Google that essentially claimed they were trying to game the [...]
Google’s New “Nearby Business” Mobile Ads
Last week, Google announced another addition to their ever growing mobile ad format, with a new update affecting location-based searches. The [...]
Top 5 Tools for Spanish Keyword Research
I’m Jorge, a member of Wakefly’s digital marketing team, and a fluent Spanish speaker. As you all may know, the Spanish language is the 2nd most [...]
The 5 Basics of a Digital Marketing Internship
<p.I’m Peter, one of the interns at Wakefly this summer. If you are anything like I was coming into my first internship, you may think that [...]
How to Utilize Social Media Tools to Increase Productivity
As social media platforms such as Facebook, Twitter, Pinterest and Instagram grow in popularity, so do the number of tools at the marketer’s disposal [...]
5 Ways to Optimize your Meta Descriptions for Conversions
Like title tags, optimizing your meta descriptions can have a positive impact on driving traffic to your site. Below are 5 simple ways you can [...]
Mobile Search is Taking Over the World in 2015!
In the wake of the great Mobilegeddon, in which Google‘s algorithm started to favor mobile-friendly sites, they have finally confirmed all of our [...]
Utilizing Local SEO for Educational Institutions
As an education institution, there are a lot of online strategies you should be leveraging to be found by prospective students and their parents. [...]
Google is Introducing Customizable URLs in Search Results
As we know, a well-structured URL helps users and Google to quickly identify the page topic and determine its relevance to the user’s search. On [...]
Reach Prospective Students with Display Advertising
Are you looking for new ways to reach more students? Do you feel like you have exhausted all your lead generation options? Infusing budget into [...]
A/B Testing: Your Free Online Focus Group
If you watched the popular television show Mad Men, you have probably seen Don Draper and Peggy holding focus groups on everything from toys to [...]
3 Digital Marketing Lessons Learned from #UpForWhatever
Beer giant Anheuser-Busch announced today that it has withdrawn its controversial Bud Light can labels that many accused of promoting rape [...]