Wakefly Blog
Recap: Hypergrowth 2018 (Boston)
Hypergrowth 2018 in Boston, MA was a big hit. The day was full of extraordinary speakers taking the stage and sharing with us what makes them [...]
Where Does my Content Belong in the Marketing Stack?
With software makers like Sitecore, Adobe and Acquia adding marketing automation features to their web content management software, the line between [...]
What We Learned from Inbound 2018
Well, Inbound 2018 has come to a close, and I am left with pages and pages of notes and photos taken of the screens to make some sense of. It [...]
8 Ways That You Can Improve Conversion Rates on your Website
So you’ve got a consistent stream of visitors coming to your website, but how do you get them to convert? All the web traffic in the world doesn’t [...]
Related Keywords and SEO - It's All Relative
As you are generating content for your website, it’s important to make sure you use the right keywords in your SEO strategy. But have you heard of [...]
5 Ways to Take your Website from Static to Ecstatic
It’s common practice for businesses to have a corporate website. So how do you make yours stand out? You want to elevate your digital presence so [...]
GDPR Implementation - What We've Seen So Far
The EU’s General Data Protection Regulation has been in effect since May of this year. Leading up to its enforcement date, there was a lot of [...]
Gmail Productivity Tips, the New UI and Beyond
There are basically two types of people: people who use Gmail, and people who do not. I know what you’re thinking: “That wasn’t a very funny [...]
The Benefits of Utilizing Negative Keywords in Paid Marketing
Negative keywords are often overlooked, but they are a vital part of any successful Google Ads account. Negative keywords are words or phrases that [...]
4 Benefits of Using a Content Management System (CMS)
Not too long ago, adding, updating and managing a website’s content was a tedious and technical process. Modern Content Management Systems (CMS) are [...]
Using Personas and Buyer Journeys to Improve Website Lead Generation
There are a lot of things outside of your control that can contribute to your website’s lack of success in generating leads, such as what your [...]
Omnichannel vs Multi Channel Marketing: What's the Difference?
Omnichannel Marketing is not just another meaningless buzzword. When the customer journey can begin or end at any moment, on any channel or mobile [...]