Wakefly Blog
How to Leverage Reviews and Recommendations in your Marketing
Happy customers have the potential to be your brand’s biggest cheerleaders. Make sure that you are doing your part to let their voices be heard by [...]
Understanding the Site Speed Reports in Google Analytics
Google Analytics is one of the most powerful marketing tools you can use to gain a deeper understanding of your user experience across your website. [...]
Digital Marketing with a Limited Budget
We often get prospects on the phone that are very nervous about starting a digital marketing project because of the perceived costs involved. [...]
How Well Do You Really Know Your Target Audience?
This is the question you must ask yourself before embarking on your next website redesign, email campaign or product launch. How are you going to [...]
What Are Chatbots and How Do You Use Them?
Whether or not you realize it, you are probably interacting with chatbots on an almost daily basis. A chatbot is a computer program that is designed [...]
What is Native Advertising and How Can You Leverage It?
Native advertising has been around for a while now. They are paid ads that are shown with the same editorial format and style as the organic content [...]
Updating Google Analytics Data Retention Settings
As part of the General Data Protection Regulation (GDPR) Compliance, if your company uses Google Analytics, new Data Retention settings will soon [...]
How to Use LinkedIn Video Ad Campaigns
Video has long been established as an effective ad type on platforms like Facebook, Google and Twitter. Now after a beta test that began last August, [...]
10 Tips for Crafting a Successful Mobile Marketing Strategy
Smartphones are a major part of most Americans’ daily lives. Due to their popularity, it’s critical that you have a mobile-specific marketing [...]
Translating Keyword Research into a Content Strategy
As you saw in the 7 Step Guide to Content Marketing Success, you need to make sure that you really understand what information your audience is [...]
Is It Good Marketing Or Are You Just Lucky?
There are millions of marketing campaigns being run at any given time. Marketers spend hours upon hours conceiving and developing these [...]
How Project Management Can Help You in Everyday Life
I have to be honest with you: I have yet to come across anyone over the course of my career that “wanted” to be a project manager. Including myself. [...]