Wakefly Blog

How to Design a Customer Focused Website
The process of designing and developing a new website can be overwhelming. There are lots of people to coordinate, pressure from above to get it done [...]

Where Does my Content Belong in the Marketing Stack?
With software makers like Sitecore, Adobe and Acquia adding marketing automation features to their web content management software, the line between [...]

8 Ways That You Can Improve Conversion Rates on your Website
So you’ve got a consistent stream of visitors coming to your website, but how do you get them to convert? All the web traffic in the world doesn’t [...]

5 Ways to Take your Website from Static to Ecstatic
It’s common practice for businesses to have a corporate website. So how do you make yours stand out? You want to elevate your digital presence so [...]

How Project Management Can Help You in Everyday Life
I have to be honest with you: I have yet to come across anyone over the course of my career that “wanted” to be a project manager. Including myself. [...]

5 Web Redesign Lessons Learned the Hard Way
When working on a website redesign, there is often a lot of pressure to get your new site live as quickly and cheaply as possible - while also [...]

3 Tips to Get the Most out of Your Umbraco Powered Website
Umbraco is favored by non-technical content editors because, if implemented using Umbraco best practices, it’s easy to edit your website’s content.In [...]

3 Ideas to Improve User Experience and Organic Ranking
In this follow up article to “Quick Wins: 3 Cost Effective Ways to Market your Business on a Tight Budget”, we’re going to explore three more cheap [...]

Usability Testing Doesn’t Need to Be Complicated: Part 2 – The Data
Welcome back to part 2 of our Usability Testing series. Hopefully, you’ve spent some time identifying your website’s goals, collecting data, and [...]

Usability Testing Doesn’t Need to Be Complicated: Part 1 – The Setup
What is usability testing? It’s a way to see how intuitive your website is to use by testing it with real users. It’s a testing method that measures [...]

What to Consider When Creating a Web Project Timeline
“It would be great if this could be done by…”We have all heard it many times. Clients often have a set idea of when they want their web site [...]

Why Wireframes are Important to Website Design – Refreshed for 2017
When creating or redesigning a website, most clients want to dive right into the aesthetic design and implementation. They are eager to see the final [...]