Posted on 1/18/2024 in Launch Announcement


WESTBOROUGH, MA —  Wakefly, a leading digital agency specializing in web design and development, is proud to announce the successful launch of the newly redesigned Community Health Partners (CHP) website for Community Medical Centers (CMC). The project marks a significant milestone in CMC's ongoing digital transformation, leveraging Kentico 13 to unify and modernize the digital experience for patients, providers, and stakeholders.

As part of this initiative, Wakefly worked with CMC to rebuild the CHP website within the same Kentico 13 installation as www.communitymedical.org, while keeping the sites distinct. This strategic move was designed to standardize design, streamline content management, and reduce long-term maintenance costs while enhancing user experience and accessibility.

Community Health Partners is a key resource for their community, and ensuring a seamless digital experience was their top priority. By rebuilding the CHP website within the Kentico 13 environment, there is both improved functionality and user experience, while significantly reducing the administrative overhead of managing multiple platforms.

The upgraded website includes several key improvements, including:

  • Standardized Design: The new site follows the same design system as CMC’s main website, ensuring a cohesive and consistent brand experience.
  • Streamlined Content Management: Centralizing content management across all CMC properties makes it easier to update and maintain the site.
  • Enhanced Physician Directory: The updated site features a more intuitive and structured system for managing CHP’s physicians, service locations, and specialties, allowing users to quickly search and filter providers.
  • SEO & Accessibility Retained: The transition has been carefully planned to ensure no disruption to search engine rankings or accessibility compliance, ensuring the site remains easy to find and navigate for all users.

By implementing these enhancements, Wakefly has helped CMC improve operational efficiency, reduce maintenance costs, and provide a more engaging and accessible experience for users.

"Wakefly’s team worked closely with CMC to understand their goals and requirements, and we are thrilled to have delivered a solution that meets their needs while positioning them for future growth," said Dean Dorazio, CEO at Wakefly. "The new CHP website is a perfect example of how digital transformation can elevate a brand and improve both user experience and internal processes."

The redesigned Community Health Partners website is now live and can be accessed at: https://www.wakefly.com/portfolio/community-health-partners/

About Community Medical Centers
Community Medical Centers is a healthcare organization dedicated to providing high-quality, accessible medical care to the community. With a commitment to excellence, CMC continues to deliver exceptional care through a network of physicians, specialists, and healthcare providers. Learn more at www.communitymedical.org.

About Wakefly
Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.

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