Wakefly HappeningsWakefly and National Association of Independent Colleges and Universities (NAICU) Launch Redesigned Website

WESTBOROUGH, MA —  Wakefly, a leading web design, development, and marketing agency, is excited to announce the successful launch of the newly redesigned website for the National Association of Independent Colleges and Universities (NAICU). This redesign marks a key milestone in NAICU’s digital transformation and is aimed at enhancing the user experience, improving content management, and providing better resources for independent colleges and universities across the country.

The revamped website, designed to be more modern, user-friendly, and intuitive, serves as a central hub for NAICU’s members and stakeholders. The new platform allows visitors to easily access valuable resources, news, policy updates, and membership information, while also improving navigation and overall site performance.

NAICU plays a vital role in advocating for independent colleges and universities, and ensuring that their website effectively supports this mission is essential. By working with Wakefly, NAICU has a new website that is both visually appealing and functionally efficient, helping them better serve their members and furthering their advocacy efforts.

Key features of the newly launched website include:

• Improved User Experience: A clean and modern design with simplified navigation makes it easier for users to find information quickly and efficiently.
• Enhanced Content Management: A more robust and streamlined content management system allows NAICU staff to update and manage website content more effectively, saving time and resources.
• Resource Center: A comprehensive resource center provides members with the latest policy updates, research reports, and advocacy tools, making it easier for colleges and universities to stay informed.
• Mobile Optimization: The website is fully responsive, ensuring a seamless experience for users accessing the site on mobile devices and tablets.
• SEO & Accessibility: The new website is optimized for search engines and built to be fully accessible, meeting the needs of all visitors, regardless of ability.

The website redesign is part of NAICU’s ongoing efforts to enhance its digital presence and better support its members through improved communication and access to resources.

"Working with NAICU has been an incredibly rewarding experience," said Dean Dorazio, CEO at Wakefly. "We’re proud to have helped them achieve their goals with a modernized website that aligns with their vision and enhances their ability to serve independent higher education institutions."

The newly redesigned NAICU website is now live and can be accessed at: https://www.wakefly.com/portfolio/national-association-of-independent-colleges-and-universities/

About the National Association of Independent Colleges and Universities
The National Association of Independent Colleges and Universities (NAICU) represents nearly 1,000 independent, nonprofit colleges and universities across the United States. NAICU advocates for public policy issues that impact independent higher education institutions, ensuring that these schools have a voice in shaping national education policy. Learn more at www.naicu.edu.

About Wakefly
Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.