Wakefly HappeningsWakefly Wins Prestigious International Webby Award

WESTBOROUGH, MA – April 27, 2011 – Wakefly, an award-winning outsourced marketing firm that provides web design and development, lead generation campaigns, strategic messaging and collateral creation services to its clients, announced that it has won the Official Honoree award for the IT Hardware/Software category in The 15th Annual Webby Awards for the redesign of the Kewill website. With nearly 10,000 entries received from all 50 US states and over 60 countries, the Official Honoree distinction is awarded to less than 10% of all work submitted and represents a remarkable achievement.

Winners were chosen by the International Academy of Digital Arts & Sciences, a global organization whose members include director Darren Aronofsky, Martha Stewart, Huffington Post Media Group President Arianna Huffington, Twitter Co-Founder Biz Stone, musician David Bowie, and Internet co-creator Vint Cerf, Virgin Group Chairman Richard Branson, and R/GA Chairman and CEO Bob Greenberg.

For websites, winners are selected for recognition based on excellence in the following categories; content, structure and navigation, visual design, functionality, interactivity and overall experience.

“The Webby Awards is the leading international award honoring excellence on the Internet”, said Dean Dorazio, CEO of Wakefly. “As an outsourced marketing firm, we’re really proud to win this award. The combined Wakefly and Kewill team worked together to define Kewill’s new look and feel and to incorporate the company’s goals into the site in a user-friendly way. The site’s navigation, and the functionality we built into the site, truly lends itself to lead generation.”

According to Brian Mahony, Director of Marketing and Business Development for Kewill, “Wakefly did a great job helping us achieve the goals for the new web site, which first and foremost included increased lead generation, but we also wanted it to project our market leadership, reflect our corporate identity and brand, and quickly and effectively describe and position our products and solutions on a global as well as regional basis.  Wakefly guided our global cross-functional team to a design that met the needs of all stakeholders, from marketing to sales, to support and human resources. The final design was sleek and modern and user friendly. Wakefly hit a home run.”

About Kewill

With experience in global trade management and logistics since 1972, and over 600 employees worldwide, Kewill is a long-time innovator of solutions for manufacturers, distributors, retailers, freight forwarders, transport companies, customs brokers, 3PLs and 4PLs. Kewill’s solutions are in daily use by more than 40,000 users worldwide and our global customer base which entrusts us with the management of their supply networks includes divisions of Bayer, Caterpillar, DHL, FedEx, Ford, General Electric, General Motors, H.J. Heinz, Kimberly-Clark, Kraft, Levi Strauss, Mazda, Nestlé, Nike, Palm, Procter & Gamble, Smith & Nephew, Sony, TNT, Unilever, UPS, Vodafone, Yamaha, Xerox. For more information, please visit www.kewill.com.

About Wakefly

About Wakefly – Wakefly is a web development and online marketing firm specializing in design, lead generation and conversion tools that will deliver a high return on investment. The Company offers a proven process to optimize marketing initiatives across both online and offline channels in order to drive higher numbers of visitors to a web property. Their expert team, with diverse backgrounds in marketing, technology, and creative, has the combined experience to make marketing easy. The Company is committed to delivering high-value leads and measurable ROI. For more information, please visit www.wakefly.com or call 508-616-2042.