APB Speakers

APB Speakers, highly satisfied with their existing website, opted to retain its design and features while partnering with Wakefly to update the site to a new version of Umbraco. Originally built on Umbraco V7 with the Uskinned package, the site required significant adjustments to transition to Umbraco V13, as the Uskinned framework no longer aligned with the site’s architecture. Wakefly meticulously restructured the backend, ensuring a seamless migration while preserving the original design and functionality. This careful approach allowed APB Speakers to maintain the familiar and effective digital experience their users had come to expect, now supported by a more robust and modern platform.

As part of the earlier project, Wakefly conducted an in-depth onboarding process to collect critical assets, content, and functional requirements. This phase laid the groundwork for a well-structured website by defining navigation and functionality. Wakefly created wireframes to visualize the layout and user interface, ensuring the development process aligned with APB’s objectives. During the design phase, several homepage concepts were crafted using the Umbraco platform, each adhering to APB’s branding guidelines. After iterative refinements, the final design served as a blueprint for the rest of the site, maintaining visual and functional consistency across all pages.

The Wakefly team brought these designs to life by developing custom templates within Umbraco, tailored to meet APB’s specific needs. Notable features included advanced search tools, seamless navigation, and interactive elements designed to elevate the user experience. A rigorous quality assurance process ensured the site functioned seamlessly across devices and browsers. Additionally, Wakefly trained APB’s internal team to manage and update content independently, leveraging Umbraco’s intuitive CMS.

The result was a newly launched website that delivered enhanced performance, improved usability, and a robust content management system. Key features included a refreshed design, conversion tracking setup, a PPC audit, and advanced search functionality. The project set a strong foundation for APB’s ongoing digital success, helping them showcase their impressive roster of speakers and better serve their clients.

Since then, Wakefly has continued to support APB Speakers, ensuring their website remains secure, scalable, and aligned with evolving business goals. This project remains a testament to Wakefly’s expertise in crafting tailored digital solutions that empower clients to achieve their online objectives.