Echo
Site Migration | Web Redesign | Team Augmentation
For five decades, ECHO has been a worldwide leader in the development and manufacturing of professional-grade, hand-held outdoor power equipment for both the commercial and homeowner markets. Today, the company sells its products in North America through eight distributors managing 6,600 independent dealers.
Project Overview
ECHO USA teamed with Wakefly to rebuild their ECHO-USA.com website. Their prior website didn't represent the company brand well and the user experience needed to be re-thought to allow the users a better way to navigate the website.
During the boarding process, Wakefly worked with Echo to understand the structure of their products and accessories in order to make recommendations about how to better organize them. Once this work was completed, thought was given to the website structure and wireframes were produced and approved by Echo.
Wakefly built the new Echo website to be very easily used by their marketing team. They would no longer require developers to add, modify or delete content. The Kentico Xperience CMS made this all possible. Kentico Page Builder was employed to allow easy web page setup using intuitive drag-and-drop functionality of widgets, designed for the Echo website.
Key Features
- Kentico Xperience 13 CMS
- Page Builder
- Implementation of designs from third party branding agency
- Product filtering and product comparison tools
- Technical Documentation filtering and custom search
- Product data import and mapping to new product categories
