Thanks to Wakefly, we can now provide our clients a UX that is efficient and easy to use. We could not have done this without their expertise and dedication to completion of this project.
HarborOne Bank 2019
Team Augmentation | Web Redesign | Digital MarketingHarborOne Bank has over 50 locations across New England and was recently recognized by Forbes as the #1 mid-size bank in Massachusetts.
Project Overview
HarborOne Bank was introduced to Wakefly through a mutual partner. They were looking for an agency with Kentico expertise because they wanted to improve the user experience of their existing website. In 2018, we undertook a design refresh project to provide a better customer experience. In order to ensure that information would be easy for visitors to find, there was a complete re-architecture of all content and user flows were analyzed for improvements. The content across the site was updated to enhance its ability to engage with their target audience. Creating a mobile-first experience was important, since nearly 40% of HarborOne's site visitors interact with the website from their phones.
Wakefly continues to partner with HarborOne Bank for a variety of web and digital marketing needs. We act as an extension of their marketing team to assist with items like landing pages, email marketing, conversion optimization and general web development requests. We also handle hosting management and server monitoring to make sure their site is up and available at all times.
Key Features
- Kentico EMS
- Workflow and content staging
- Email template development
- Marketing campaign assistance
- Custom templates
- Team augmentation
Big Wins
Since the relaunch in August 2018, results have been very positive and consistently improving. Top areas of improvement have been seen in the following year-over-year comparisons:
38%
Increase in Page Views
21%
Increase in Avg. Time on Page
41%
Decrease in Bounce Rate
149%
Increase in Avg. Session Duration