Sunrise Labs

Sunrise Labs is a product design and development firm that focuses on the medical device and connected health markets. Similar to Wakefly, Sunrise engages with clients at multiple stages of a project, whether that be product ideation, development, or manufacturing assistance. Having been an ongoing client, Sunrise approached Wakefly to redesign their website. Their previous website had not stood up to the test of time, and was not providing as many qualified leads as they needed. Wakefly's recommendation was to create a modern design in parallel to a restructuring of their user journey. This new layout gave users a clear path to view the content that they were interested in, and allowed Sunrise to more accurately track visitors.

Additionally, Wakefly recommended the use of Pardot as a marketing automation tool in conjunction with Salesforce to capture leads.  The redesigned site has already shown its value with an increase in the number of worthy leads, helping Sunrise continue to grow their customer base.