Wakefly Blog
Anatomy of a CMS Upgrade - Kentico
When a new version of a CMS arrives, it likely brings many benefits (like new features, bug fixes, and performance improvements). But what does it [...]
Top 10 Reasons to Redesign Your Website
To redesign or not to redesign - that is the question.How do you know when the time is right to make the investment in your business to redesign your [...]
Search Console Crawl Error Spam – Not Your Typical 404 Error
If you haven’t already noticed, Wakefly.com has recently undergone a redesign. If it isn’t your first time here, welcome back and enjoy our fresh new [...]
The Truth About Metadata
SEO (Search Engine Optimization) is one of the most well-known and impactful marketing tactics you can use to drive traffic to your site. However, [...]
Why Should You Work with a Digital Marketing Agency?
The Digital Marketing Agency Trust FallSooner or later every company will ask themselves the question: can we do it ourselves? Do we need to hire [...]
Why Wireframes are Important to Website Design – Refreshed for 2017
When creating or redesigning a website, most clients want to dive right into the aesthetic design and implementation. They are eager to see the final [...]
Google Tag Manager- 5 Reasons Why You Should Tag Along
Many websites utilize Google Analytics to capture, process, configure, and report on their website traffic and metrics. In 2012, Google launched Tag [...]
How to Avoid Google Chrome’s Not Secure Website Warning
You may not always notice it when you are visiting a website, but whether the URL begins with HTTP or HTTPS is about to get a lot more important. [...]
Free SEO Grader Tools, A Cautionary Tale
The state of a website’s SEO health can be difficult to get a handle on. This is especially true for marketers with more tasks than time. There are a [...]
CMS and Marketing Automation: All in One or Best of Breed?
Most digital marketers use CMS and marketing automation tools on a daily basis. Increasingly, these features are being combined into one platform, [...]
6 Times Your Digital Marketing Account Manager Can Be Your Best Friend
OK. Let’s get this out of the way early.I am a Digital Marketing Account Manager. And yes, I am on the sales team. Technically.While being a member [...]
Goal Value: The Most Underloved Metric in Google Analytics
There are many KPIs and metrics available that people use to measure digital marketing success. I consider many of them to be useless in determining [...]