Wakefly Blog
Content is Not King, Valuable Content is King
“If we create a lot of content, they will come” is what I believe many website owners think when building content for their site. It seems like [...]
Increase Student Retention Rates with Holistic Digital Marketing
Many people are dismayed to hear about the increase in dropout rates of colleges in the United States. None are more distraught than the [...]
The Skills Needed to be a Web Developer Part One
I started out thinking that this would be a guide to help someone break into the field of Web Development, but I think much of what is here can also [...]
Targeting Your High Tech Competitors Branded Terms with Paid Search
Targeting of competitors names and products with paid search campaigns is a commonly employed strategy for High Tech Businesses in Niche Markets. If [...]
Copywriting to Improve SEO & CRO: The Best of Both Worlds
SEO copywriting can be a powerful tool. It can increase visitation to your website, engage web users and can increase your chances of having them [...]
An Enigma Wrapped In A Puzzle: Social Media ROI
Determining social media ROI is an enigma wrapped in a puzzle. Social media marketing is not as clear cut as organic or paid. Sure you can [...]
Our Experience at C3 2015
A few weeks ago, Wakefly attended C3 2015, Conductor’s annual digital marketing conference in New York City. We met in New York City October 28-29 [...]
Incorporate These 7 Factors Potential Students Consider When Choosing a School Into Your Digital Strategy
When potential students are deciding where they want to receive their education, there are a few factors that heavily influence the decision process. [...]
How to Create a Successful B2B Blog Strategy Using Buyer Personas
Every Successful Content Strategy Begins with ResearchA year ago I started working with a startup conference call service company (for anonymity [...]
Setting Your Website Up for Success: Part 3 of 4
Over the last few months, I have been diving into the recommended processes and best practices for planning, building and delivering a successful [...]
Trade Show Success Stems from Digital Marketing!
So most of the traditional or event marketers out there are calling BS on the title, but in the next couple of paragraphs, I want to talk you through [...]
Customer Match: Google’s Latest Digital Marketing Toy
It seems like Google releases new helpful tools for digital marketers, like structured snippet extensions, on an almost daily basis. So, by now you [...]